Da sx: J. Birkfeldt; G.Pittari

Today ISE is the point of reference as it regards the distribution of industrial components linked at moving nets PLMNs.Now ISE constitutes a valid support to the distribution of components radio harmonized and offers all that essential services for the diffusion of new components and new technologies for industrial applications. ISE goes over the simple distribution with his technical-commercial and informative organization constituting the only reference in Italy for great brands that produce to connect at moving nets industrial components and they seek a reality that complete that famous chain of the value between producer and customer. The technical support in the varied phases of assistance to the customer becomes essential in the case of components technologically complexes as the Engine and Terminal GSM/GPRS/-UMTS/DECT.This confers an exclusive character to the activity performed by CSN in the phase of assistance to the customer, in the information, planning, industrialization, assistance post-sale and in the procedures of certification of the products. ISE becomes so an informative vector of this sector, a center for the technological promotion, putting her as complete and specialized base to the service both of the producers and of the integrators .

Interview released by Giuseppe PITTARI (General Manager ISE).

ISE will also distribute products Sony Ericsson. Which are the motives for this?

Our society has also stipulated a contract for the distribution of components Sony Ericcson. Our purpose is to satisfy the demands of the market and after years of experience in this field, we have noticed that the request arising from the industrial market want to satisfy definite needs about the realization of solutions that use nets PLMN.
I/O is more and more present on board, a flexible programmability and of the contained costs, because we don't forget till now the high cost of this technology has limited a wide diffusion.
ISE firmly believes that the products Sony Ericcossn can satisfy all these demands.

Will ISE distribute products appartenenti to two very important brands, does he believe that can be us conflicts?

Absolutely no. The products that we distribute have different characteristics andthey are intended for different markets because they satisfy different demands.

Do you believe that the sector Wireless is growing? How do think the products Sony Ericsson will be put in this market?

The market I know of the Wireless Modules well because have followed it since 1997 working for all the firms that have distributed products Siemens, as well as for Siemens and I can say that this market is now in strong growth. I think that the products Sony Ericsson will reach a good presence on the whole market within one year from the phase of start-up because they satisfy some precise needs noticed by the market in this moment.

What does the distribution of components for two so important brands represent
for ISE ?

For our firm to be to the service of these two big international societies is a great opportunity of growth both within the distribution, in the specialized assistance and in the promotion of the technological development.

Who are the competitors of ISE?

OToday ISE hasn't competitors on the market.The answer could seem myopic, really our society rappresent an unique reality for all that services that it furnishes and that they answer to the needs of an innovative market as this.The sector in which work is in full growth and very interesting both from the technological point of view and commercial and surely this will favor the birth of other realities, but they will have to be avant-garde reality, well fitted out to answer those demands that a market of this type involves. However the competition well comes ! A healthy commercial competition is good for the market, it is good for the customer widening the portfolio offered, it is good for the distributor because it adds opportunity and it is good for the producers because it frees the minds from obsolete ideas of hidden forms of monopoly.